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Dawn Halkuff is the Chief Executive Officer at Ideal Protein,  a doctor-designed, Ketogenic Weight Loss Protocol that treats weight loss as healthcare and uses food as medicine to empower people to lose weight and live their best, healthiest life.  

Halkuff has held numerous senior-level commercial and marketing positions over the past 25 years. Most recently, she was Chief Commercial Officer at TherapeuticsMD, a pharmaceutical company exclusively committed to advancing the health of women and championing awareness of their healthcare issues.  Halkuff was also commercial lead for sales and marketing of the Pfizer Women’s Health Division, focusing on the company’s reinvestment in hormone therapy treatment. From 2005 to 2010, she was Head of Global Innovation at Weight Watchers International, where she created new weight-loss products, services, and solutions for women worldwide.

She holds a BA in Psychology from University of Connecticut and an MBA from Pennsylvania State University.

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