Judy Sewards serves as Vice President, Head of Clinical Trial Experience for Pfizer’s Global Product Development organization. In this role, she leads cross functional teams in the creation and activation of new communications and services to build trusted relationships with investigator site partners and deliver a convenient and comfortable experience for clinical trial participants. She played a critical role on the COVID-19 vaccine operations team stewarding all investigator site and trial volunteer communications for the study, including overall recruitment efforts, and building awareness of and educating on the importance of participation within diverse communities. Prior to this, Sewards was Vice President, Head of Digital Strategy and Data Innovation responsible for setting and activating new digital and big data strategies to help Pfizer meet business and customer needs in the future health landscape. She has been with Pfizer over 10 years and has held a variety of leadership roles across marketing and innovation.
Before joining Pfizer, Sewards led insights, brand strategy and advertising for Merrill Lynch Global Wealth Management. Her other diverse experiences range from tech start-up to advertising and management consulting. Sewards received her bachelor’s degree from Smith College, where she also served as a member of the Board of Trustees.