Crucial Vaccination Conversations: A Roadmap to Engage Women and Their Communities


Published 7/11/19
SWHR Vaccine Roadmap

Improved immunization rates can assist in reducing disparities in health care and disease across all age groups.

Vaccines are an important measure to promote family and public health by slowing, and sometimes preventing, the spread of infectious and dangerous diseases. Through sound research efforts, immunizations have been developed for implementation throughout the life-course.

SWHR’s roadmap is designed to guide community program planners as they engage women and their families in meaningful conversations and initiatives to improve individual and public health through vaccinations.

Inspired by insights from an Immunization Education Working Group of public health researchers and professionals, community leaders, patient advocates, and health care providers convened by SWHR, the roadmap is a guidance document that can be utilized when developing immunization education outreach programs. This document is intended to be useful to any individual or group working in the vaccination campaign space. While this roadmap was created with special consideration for reaching women, the questions, templates, and guidance provided can be adapted for a diversity of target populations and objectives.

Download Vaccine Roadmap

This document is intended to serve as an educational and informative resource and is not intended or implied to serve as a substitute for medical or professional advice. The Society for Women’s Health Research does not make medical, diagnosis, or treatment recommendations, nor does it endorse or promote specific screening or diagnostic tests. Patients and consumers should confirm information and consult a professional health care provider to determine individual needs. The Society will not be liable for any direct, indirect, or other damages arising therefrom.  

This material was created by the Society for Women’s Health Research (SWHR) and is intended to serve as a public educational and informative resource. This material may be cited or shared on external channels, websites, and blogs, with attribution given to SWHR, or printed and displayed in its original formatted version. SWHR encourages the sharing and reposting of its content in order to spread awareness around women’s health issues. For specific questions about sharing SWHR content, please reach out to  


SWHR thanks Merck & Co. for their support of this educational work.

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